The Challenge
Admiral Pub & Grills set out to boost ticket sales for its highly anticipated New Year’s Party 2025. With so many entertainment options during the holiday season, competition was fierce. The goal ? Create a must attend event that not only stood out but sold out.
Insight & Idea
In collaboration with Mediablendz Digital Inc., we identified that Admiral needed to go beyond the standard party formula. Through strategic brainstorming, we developed an immersive, interactive, and highly shareable event experience that would excite audiences and spark FOMO online.
The strategy
Rebrand the NYE celebration into a premium, interactive event, featuring: Themed photo booth for viral social sharing; Captivating event decor; Pre-event digital engagement and countdowns
Delivery
Mediablendz rolled out a fully integrated campaign that covered every touchpoint:
- Complete Event Rebranding – A fresh theme made Admiral’s event pop in a crowded market.
- Themed Photo Booth – Guests snapped and shared, creating buzz and memories.
- Pre-Event Promotions – Countdown posts, teaser videos, and early bird specials pushed urgency and ticket sales.
- Social Media Content & Paid Ads – Scroll-stopping graphics and videos fuelled engagement.
- Public Relations & Influencer Hype – PR drops and local influencers added credibility and reach.
- Professional Event Coverage – Top-tier photos and videos captured the energy and now serve as evergreen marketing assets.
Results
The impact ? Nothing short of phenomenal:
📈 41% increase in ticket sales compared to the previous NYE event
💬 Massive uptick in social media engagement and organic sharing
📸 Dozens of user-generated content pieces from the photo booth
🔊 Amplified brand visibility from PR and influencer activity
Have a Look at Admiral Pub’s NYE 2025:
Website: https://admiralpub.ca
Facebook: https://www.facebook.com/admiralpubgrill/
Instagram: https://www.instagram.com/admiral_pub_grill/
Contact MediaBlendz to Elevate Your Brand:
📩Email: info@mediablendz.com
📞Phone: +1 (778) 927-8081
Let’s create something extraordinary together !
