From Shelf to Sensation: FitBite’s Snack Market Shake Up

The Challenge FitBite, a bold new entrant in the snack game, set out to crack the cassava chips market. The problem ? A landscape dominated by household name brands with big budgets and deep loyalty. The mission: Maximize brand awareness Stand out visually and strategically Drive real engagement with health-conscious snackers Insight & Strategy Partnering […]

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