The Challenge
FitBite, a bold new entrant in the snack game, set out to crack the cassava chips market. The problem ? A landscape dominated by household name brands with big budgets and deep loyalty. The mission:
- Maximize brand awareness
- Stand out visually and strategically
- Drive real engagement with health-conscious snackers
Insight & Strategy
Partnering with MediaBlendz Digital Inc., we realized FitBite couldn’t just be another snack it had to stand out as a bold brand statement.
To do that, we crafted a full scale, integrated campaign focused on:
- Distinctive branding
- Eye-popping visuals
- Digital engagement and trust-building
- Clear positioning as a healthier, tastier alternative
Delivery
Mediablendz executed a bold multi-channel campaign designed to build buzz and drive action:
- Packaging & Delivery Branding
Designed visually striking packaging and wrapped delivery vehicles to turn heads and turn sales. - Product Photography & Videography
Captured mouth watering visuals using high end photo/video shoots to highlight product appeal and freshness. - Social Media Content Creation
Launched interactive campaigns, behind-the-scenes looks, and product showcases to build a loyal digital audience. - Targeted Digital Advertising
Executed precision-targeted campaigns across social and search platforms—hitting key snack-loving demographics with retargeting strategies.
Results
FitBite didn’t just show up. It showed out.
Key Performance Wins:
- Reach increased by 392.9%
- Content interactions jumped by 127.9%
